EL GUAPO
El Guapo Bitters, a highly regarded producer of artisanal cocktail bitters and syrups, was looking for a more scalable and easier eCommerce platform. The overall project consisted of migrating El Guapo Bitters’ existing online store to Shopify to better their performance, ease of process and improve customer experience.
Cloud Converge detailed the migration to Shopify down to the smallest aspect, working with the client to gain a better understanding of their existing platform, pain points, and adding in structure for future eCommerce opportunities. Our main priority was not disrupting their ongoing business.
Implementing Shopify for a Seamless Transition
The most difficult and important task of the project was migrating product data, customer data, and order history from existing platform to Shopify. Our team scrutinized El Guapo Bitters’ store and developed our migration process to ensure the transfer of all important data. The Shopify implementation included a brand themed storefront design, improvements to navigation, and a better checkout process to reduce cart abandonment.
Enhancing Performance & User Experience
Along with the data migration, we also improved the speed of the site by optimizing the product images and installing additional third-party apps for inventory and order management. Moreover, SEO improvements were added in order to solidify the search rankings, and state-of-the-art analytics tools were implemented with real-time useful information about sales and customer behaviors.
Bug Fixing for Enhanced Performance
Several efficiency and performance issues were identified during the migration that caused problems to the functionality of the El Guapo Bitters online store. Once Cloud Converge did their due diligence by investigating and finding root causes for performance issues, they were able to work through each one eliminating performance issues. Although some performance issues were fatal, Cloud Converge tackled a bug at a time so that one solution didn’t run the risk of messing up other parts of the system or important functionality.
Impact and Results
Because El Guapo Bitters successfully migrated to Shopify, along with bug fixes to their online store, they acquired an e-commerce opportunity that was seamless, and much faster. Page load speeds were considerably faster, leading to faster transaction speeds, letting customers move through the shopping process easier. With an optimized backend, El Guapo Bitters was able to avoid bottlenecks and manage inventory, orders and customer interactions much more easily.
El Guapo Bitters has benefitted from greater customer engagement and conversion rates with a more robust platform. Stability and performance improvements give the brand the ability to provide a functional infrastructure and therefore a scalable online platform, offering future growth.
Conclusion
By migrating El Guapo Bitters to Shopify, we strategically modernized their e-commerce capabilities while improving the user experience and their backend. Cloud Converge assisted with a seamless platform switch; optimizing the store for improved functionality, order management, and scalability.El Guapo Bitters is now capable of thriving thanks to the power of all that Shopify was able to provide. Shopify allows El Guapo Bitters to use an advanced and comprehensive platform, allowing them to make inventory management nice and easy and quick process transactions, while also allowing their customers more engagement. The new site also creates a more user-friendly shopping experience, allowing customers and prospects to engage sooner and move through the buying journey with less friction – allowing the brand to connect with more people and accelerate conversions. Ultimately, migrating to Shopify has future-proofed their online store while positioning El Guapo Bitters for long-term growth in the competitive landscape.