Website Development for Asia’s Leading Air Conditioning Company
Atmos Cooling is a top-tier provider of industrial air conditioning equipment around Asia and the GCC region. They have extensive experience working with high-temperature cooling systems for applications such as the steel industry and port industries, offering significant cooling for heavy applications to provide improvements in productivity and safety in challenging environments.
User Experience Design & Backend Integration
The website design process for Atmos Cooling was centered primarily on laying out a clean and comprehensive page that afforded users a simple layout, and a high focus towards mobile responsiveness. We took a mobile-first design strategy that allowed for a similar experience across all different devices, for any prospective users who would be using either a desktop, laptop, or smart phone.
Cloud Converge collaborated with Atmos Cooling to ensure the website reflected the identity of their brand; we developed a color palette and style that reflected professionalism and innovation. The product pages were developed to showcase a range of various cooling solutions and for extensive product descriptions, specifications, downloadable case studies, and to build trust and credibility with potential buyers.
We also setup the backend of the website with a custom content management system (CMS) that allowed Atmos Cooling’s team to quickly make updates and manage their content, product information and case studies. During development we implemented performance optimisation tools in regard to various custom WordPress caching plugins, image compression, and performance load time scripts, to maintain page load speeds to enhance user experience.
Solution and Implementation
Responsive Design: The site was designed to work on every screen size. Desktop or mobile, the design is seamless across all devices
Lead Generation: Every page in the site had clear calls to action, encouraging site visitors to reach out for consultations or product requests, as well as simplified contact forms to facilitate communication.
Product and Service Pages: Each product or service had its own web page, with details, images, and client case studies to build trust and engagement on the page.
Conclusion
The project to develop a new website for Atmos Cooling was certainly a success, achieving all of the client’s goals and greatly improving its online image and customer engagement. By building this project with a focus on user experience design, back-end CMS and API integrations, and paid & organic SEO optimization – Cloud Converge was able to deliver a functional and aesthetically pleasing website that fulfills Atmos Cooling’s requirement to demonstrate its products and services properly.