Ecommerce website for Shoe Manufacturer
The client manufacturer makes shoes, and primarily handmade boots. The company’s product is made from locally sourced leather and manufactured using handmade construction processes, allowing customer choices for their shoes.
The client wanted to create a complete experience for site visitors, while providing the story behind the brand, providing insight into manufacturing processes and quality checking of footwear. The store setup is user friendly for its visitors, and easy for the administrator to manage content.
The site also features a streamlined shopping experience with secure payments and a responsive design across all devices. The brand’s craftsmanship is showcased through high-resolution images, compelling product copy, and an intuitive shopping experience.
User Experience Design with Back-End Collaboration
The solution built was integrated into the client’s ERP, shipping partner, Point of Sale (POS) system, and marketing automation systems. It is cloud-based offering nearly limitless scalability and enterprise-level security. The business, and the new solution were well-received by mainstream media, garnering interest in Forbes, Rolling Stone, the Wall Street Journal, and other major magazines and blogs. The site allows users to order online, check the order status, request returns or replacement items, and comment on their purchases.
The platform has a simple, easy-to-use front end that is backed by a large amount of complex backend activity to ensure successful order completion. Frequent updates and optimizations are completed to keep the platform at optimal performance levels, and because businesses are constantly evolving, the platform adapts as well.
Conclusion & Feedback
The new store went live without any downtime. The client went live with everything operating, including all features and integrations. The store continues to perform, continues to receive high volume of visitors, and continues to sell well.
The systems stability and reliability has increased confidence in the system from the customer, ongoing monitoring checks the performance of the system over time. This new launch improved the brand’s presence online and visibility in the market. The seamless performance and positive user experience has resulted in more customer engagement, repeat purchasing and brand loyalty. The client continues to have good customer feedback from serves good evidence in the success of the work.